PHARMA FIRMS STEP UP MEETINGS ACTIVITY

Numbers Tell All What's hot in the medical conference industry Some lure physicians with celebrity autograph signings, some with CME, but however they do it, most pharmaceutical firms are spending more money than ever on meetings and events, according to newly released results (see accompanying chart) of the Physician Meeting and Event Audit (PMEA), operated by Scott-Levin, a unit of Research Triangle Park, N.C.-based Quintiles Transnational Corp.