Tasked with a lofty vision to create equitable healthcare for everyone, Derrick Johnson, director of conventions & events for the National Medical Association, is helping his organization reach that goal through connection. How? By ensuring that during NMA's annual meeting, the attendees—physicians, pharma and med-device reps, and other life-science professionals—learn from each other in creative and meaningful ways. And to make an even stronger impact on these folks, the planning team makes sure to involves attendees' spouses as well as members of the local community in the event.
To learn about Johnson' s approach, check out this interview conducted by Danica Tormohlen of Trade Show News Network, a sister brand to BizBash and MeetingsNet.
