Information about the rules and regulations that govern interactions between pharmaceutical, bioscience, medical device company, and other life sciences company interactions with physicians and other healthcare professionals. This includes information on the Sunshine Act, state laws, the PhRMA Code, and the AdvaMed Code on Ethical Interactions with Healthcare Professionals.
Getting the ear of physicians has always been a challenge for pharmaceutical firms, but in the last year or so, it's amounted to running the gantlet...
LAST SUMMER, when the Pharmaceutical Research and Manufacturers of America issued its Code on Interactions with Healthcare Professionals, there was some grumbling that medical device companies were still off the hook when it came to wooing docs...