Illustration by Jon ValkWhen the Institute of Management Accountants first started looking into digital badging in 2014, “We saw a tremendous opportunity to increase brand awareness, generate interest and buzz, be a part of a movement, and widen ...
Karen Chupka, SVP, CES and corporate business strategyAs an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the ...
How a group of higher education professionals created a conference that turned the traditional into the radical in terms of format and design
Doing the same thing over and over again and expecting different results is the definition of insanity, right? But what if we did the same thing time after time and expected to get the same results? For example, say we threw the best conference...
