Planners are always on the lookout for fresh ideas. You could be reading this right now while taking a break from trying to figure out how, at long last, to orchestrate your awards dinner so it doesn’t bore the pants off half the audience.
She...
Storytelling is a critical element of continuing education. From the start, physicians are trained using stories in grand rounds, clinical case studies, and in lectures. To craft an engaging education story you need the following components:
...
To some, the term "networking" is overused, and even may sound a bit sleazy. We've amplified that by promoting speed networking and boasting about the number of professionals attending our conferences.
I’m a firm believer that making new conne...
The goal of most corporate meeting departments is to plan programs that get high marks from attendees and save money in the process. David Rich would like to upgrade that goal by adding a bigger purpose for what you do, a purpose that already...
My hat is off to the London Convention Bureau for its Love the Event, Love the Experience campaign. You've probably already read some of the reports coming out of it—with a press release headline of "The events industry needs more creative thinke...
Orly Sorokina’s thought-provoking post on the Hootsuite blog, 3 Marketing Lessons from Internet Easter Eggs, in fact did get me thinking that these inside jokes and hidden gems could be a really fun way to get potential attendees engaged with you...
Leaders always seem to know what is next. That’s part of what I love about meeting planning. Somehow, somewhere the meeting planner in me always knows what’s going on next. I now call that “something” my intuition.
Meeting planners by and larg...
Conference attendees are collectors of experiences. They don't remember or share mediocre or vanilla—only the extremes: Great! Wow! Sucks! Disappointing...
When you’re a huge conference center that’s hosted thousands of training meetings, you pick up a few tips and tricks. The National Conference Center in Leesburg, Va., which offers 917 guest rooms and more than 250,000 square feet of...
