With a fraction of the attendance of the Convening Leaders conference, PCMA designs its EduCon event with a different approach to delivering content that fits the association's educational theme for the year.
How one association applied its online microlearning strategy to its annual conference education, addressing emerging topics while keeping the exhibit hall bustling.
In 2018, Michel Lévy Provençal, a cofounder of BOMA France, an innovation network that runs industry summits and other events, decided to experiment with biometric audience tracking. What could he learn from the facial expressions of his...