In the face of everything that goes into designing and producing a new product, planning a launch event can seem overwhelming on top of it all. Companies sometimes forego the face-to-face to focus on digital marketing, but by neglecting this...
The “Purposeful Meetings” model outlined in an industry white paper can help you plan events that change behavior, inspire creativity, and create moments of meaning, connection, and insight.
Ensuring excellent participant experiences is an increased focus throughout the industry. In fact, the updated strategic meetings management wheel from the Global Business Travel Association, which I featured in my last column, now includes &ldquo...
Tahira Endean, CMP’s recently published, wide-ranging book, Intentional Event Design: Our Professional Opportunity, gives readers insight into how participants respond to live events and the tools for improving those experiences. The 282...
In October, veteran meeting professional Tahira Endean, CMP, published Intentional Event Design: Our Professional Opportunity. The 282-page paperback (also available as an ebook) is organized around seven principles of intentional event design...
