A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...

You know if you have it. You know if someone else has it. And, you know if some places and things have it. In the world of style, you either have it, or, you don’t. Many of you may have been told that your meeting and events are different...

A recent survey of businesspeople in three major world markets—the U.S., the U.K., and China—conducted by Hilton Worldwide and designed to explore the similarities and differences among the markets when it comes to the importance of...

Planners are always on the lookout for fresh ideas. You could be reading this right now while taking a break from trying to figure out how, at long last, to orchestrate your awards dinner so it doesn’t bore the pants off half the audience. She...

Image: tomcensani, FlickrLocally sourced food and beverage at events is all the rage, but that's usually referring to ingredients, not the dishes as a whole. Most regions have their own, sometimes quirky food specialties that could be a highlight...

The Web site Kapow Events wants to make your life easier and your plate less full. Browse the site’s ever-growing catalog of curated small-event packages, click to book, wait for confirmation of availability, type in your credit card...