With sustainability a strong focus among corporate brands and their customers, a new research project seeks to measure the green practices of Fortune 500 companies now as compared to five years ago—particularly in the realm of meetings and...

A new survey from American Express Meetings and Events finds mostly positive indicators from meetings across the board, and across the globe.  

Panels can be droning, painful exercises in ego-fluffing. When they feature overbearing panelists who commandeer the discussion, they can actually disengage the audience by ignoring them altogether. Panels, in the words of author, speaker...

It was a small group at IMEX America’s Smart Monday session on better, greener, and kinder meetings and how to plan them. Nevertheless, attendees at the two-hour deep-dive session were fully engaged, coming up with dozens of ideas for...

Relentless customer focus has made Cvent’s user conference a must. You can learn a lot from our insider’s look at the planning process.

How do you know if your large meetings actually produce the results you want? Are people engaged and motivated as a result of the experience? Did they learn what you wanted them to learn? Have collaborative relationships been formed or teams...

The new wave of destination marketing

In order to build brand loyalty for their exhibitions and events, organizers must create a lasting and meaningful engagement for their attendees. Nothing replaces a great experience, which—for today’s organizer—is the ROI that...