Deciding to discontinue the tried-and-true parts of your conference can be one of the most challenging aspects of bringing event experiences into the 21st century. Many associations have a rich history, and burying sacred cows often becomes...
This December at Positive Impact, the U.K.-based not-for-profit focused on sustainable events, they’re asking the question, “What is the role of events in inspiring climate action in the world?” Climate change is one of the most...
In the face of everything that goes into designing and producing a new product, planning a launch event can seem overwhelming on top of it all. Companies sometimes forego the face-to-face to focus on digital marketing, but by neglecting this...
The “Purposeful Meetings” model outlined in an industry white paper can help you plan events that change behavior, inspire creativity, and create moments of meaning, connection, and insight.
Ensuring excellent participant experiences is an increased focus throughout the industry. In fact, the updated strategic meetings management wheel from the Global Business Travel Association, which I featured in my last column, now includes &ldquo...