A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...
In 2013, we conducted a survey in partnership with our friends at Tagoras. One hundred and twenty conference/education professionals responded to the question “Does your organization re-write any of its speaker session submissions (e.g...
At the American Society of Association Executives Annual Conference and Exhibition, held in August in Detroit, I went to a great learning lab session about disruptive developments that could affect future meetings. Key among the disrupters discus...
Social media users tend to fall in one of two camps: Those who love it when their friends post pictures of their meals, and those whose friends don’t know how to take good food pictures.
Okay, I jest. Social media—and, in this case, Instag...
You know if you have it. You know if someone else has it. And, you know if some places and things have it. In the world of style, you either have it, or, you don’t. Many of you may have been told that your meeting and events are different...
Her version of Stevie Wonder's Superstition won Lauren Blocker the grand prize at a talent show held during IMEX America this year.One of the things I really enjoyed at Cvent Connect this year was that they used homegrown talent—the company’s own...
