View of the Pennsylvania Convention CenterIn a move that came as a surprise to the Philadelphia Convention and Visitors Bureau, the Pennsylvania Labor Relations Board last week reversed its dismissal of complaints by the Metropolitan Regional Cou...
While convention and visitors bureaus (also known as destination marketing organizations) provide informational, logistical, and other services that meeting and event planners traditionally expect, these entities have stepped up their game to...
I just checked out something called Crystal, a site that can profile anyone who has an online presence, then tell you how you can best communicate with that person. Kind of like Myers-Briggs or the PACE Color Palette only fast, automated, and no ...
If your marketing spend is greater than six percent of your direct conference expenses, your fan base and positive word of mouth (WOM) marketing are lacking. Authentic WOM marketing, received from a trusted colleague, is hands down the most...
We love our delegates. We lay out a groaning, gorgeous smorgasbord of inspirational speakers with amazing lessons for personal and business success, organic brain-boosting juice breaks, magnificent venues packed with cool AV kit, souped-up Swiss...
There’s an alphabet soup of certification programs open to meeting planners. Here’s what those acronyms on your colleagues’ LinkedIn profiles mean—and how to get them yourself.