For real and lasting impact, design event content so that concepts build, allowing attendees to connect the dots themselves and create their own "aha" moments. Here are three design strategies to help you to deliver moments of insight.
On April 11, Global Meetings Industry Day was marked by in-person educational sessions and meet-ups, a 12-hour virtual event, hundreds of social-media posts—and even an original poem. The international day of advocacy showcases the value of...