I've been toying with the idea of podcasting for quite a while now, so when I saw Mike McAllen, the podcast king over at Grass Shack Events and Media, was offering a free guide to podcasting for events, I was ready to download. I usually am reall...
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Grass Shack Events and Media's Mike McAllen sits down with Heiner Koppermann, cofounder and CEO of SwarmWorks Ltd. (Germany) and SwarmWorks, Inc. (USA), both specializ...
Reggie Aggarwal, CEO and cofounder of Cvent Inc., addressed what he called “the elephant in the room” at the company’s annual client conference, CventConnect, being held this week in Las Vegas. “Most of you are aware that Cvent entered into a def...
Thank you, PCMA, for inviting those of us who couldn’t make it to the 2016 Professional Convention Management Association Education Conference, held in June in St. Louis, for streaming some sessions online! I was only able to hop on one, but it w...
Today's guest post is by Siobhan Scott, a marketing executive with shop4pop.com.
There’s no denying the power of social media. With a few shares from the right people, a post can go viral in a matter of minutes, reaching all four corners of th...
Planners may be reluctant to include Airbnb and other short-term home rental services in their official room blocks, but there’s no denying that they are becoming increasingly popular with attendees and exhibitors. So what happens if something go...
What's the first thing I did after unpacking? Run down to the beach and take a selfie and a stroll by the waterline, of course!I hadn’t been to Atlantic City since my grandmother rented a cottage there back in the late 1960s, so I was unreasonabl...
Are you using your corporate events to lay out the company’s plans for the year ahead? While broadcasting information to customers and teams was once a prime objective for in-person meetings, it now makes no sense to waste your meeting doing some...
As incentive industry professionals, we are intensely interested in what motivates our audiences to achieve, to attend, to acquire. Much has been written about designing rewards and programs that motivate and engage across generations, which is a...
