If your marketing spend is greater than six percent of your direct conference expenses, your fan base and positive word of mouth (WOM) marketing are lacking. Authentic WOM marketing, received from a trusted colleague, is hands down the most...
We love our delegates. We lay out a groaning, gorgeous smorgasbord of inspirational speakers with amazing lessons for personal and business success, organic brain-boosting juice breaks, magnificent venues packed with cool AV kit, souped-up Swiss...
There’s an alphabet soup of certification programs open to meeting planners. Here’s what those acronyms on your colleagues’ LinkedIn profiles mean—and how to get them yourself.
Andrew Taffin, CEO of Tallen Technology RentalsToday's guest post is by Andrew Taffin, CEO of Tallen Technology Rentals.
Every event, meeting, and conference has to budget for AV equipment and personnel. While no one wants to overspend on anyt...
Did you know that April 14 is Equal Pay Day—the day that women have to work into the new year to earn what men earned last year? That’s three and a half months, people! While the exact size of the gender salary gap varies depending on a lot of di...
