Site gathered incentive experts from around the world to honor its 2012 Crystal Award winners at a September 16 luncheon during its International Conference in Beijing. The award is the most prestigious in the incentive industry, recognizing creativity in program design, marketing, and corporate social responsibility. This year’s recipients included tourism organizations, incentive firms, destination management companies, and their clients in industries raging from building products to technology to insurance. The winning programs were held at destinations spanning the globe, from Hawaii to Ireland, Mauritius to South Africa.
In the category of Exceptional Motivational Travel Program in North America, Capitol Services Inc. and client Campbell’s Soup won for “Passion for Food,” a culinary experience showcasing Washington, D.C.’s top chefs; Maritz Travel and client Cisco earned the award for its Chairman’s Club event, which took over the Four Seasons Resort Hualalali, Kona, Hawaii; 212F Pty. Ltd. and client Dulux Group won for turning around sales with an Asian cruise incentive; and Tourism Queensland and the Queensland Convention Bureau took the honor for creating the single largest marketing campaign by a state tourism organization and showcasing the state’s key incentive experiences. In Asia, the winner in this category was Incentive Destinations Pvt. Ltd. for Delta Lloyd Life Insurance's reward trip to Nepal.
The winners of Most Effective Team Effort for Producing an Incentive were Allied PRA New York and W&O Event Management for client Lexus, which held a New York City incentive that included an exclusive breakfast/fashion show at Saks Fifth Avenue and a behind-the-scenes evening at the Broadway show Spiderman. The other winners in this category were Harith Productions and Ovation-Ireland for “Embrace the Emerald Isles,” a farm-to-fork event at the Ballyknocken House and Cookery School.
The Crystal for Distinctive Destination-Based Travel program went to Borealis Incentives and client Esko Graphics for an exotic getaway to Mauritius, during which the group cooked a meal with the island natives using ingredients purchased from the local market.
Two Crystals were awarded for CSR activities during an incentive program, one to Somewhere in Africa and client Nutrimetrics Australia and New Zealand for organizing the Khayelitsha Sewing Project, in which the company collected donations to teach 10 local women in Cape Town (where the trip was held) how to sew. Those skills resulted in them later being awarded three sewing jobs from outside companies. The other award-winning program was a shark-tagging experience for Oracle qualifiers during a trip to Hawaii, developed by Aimia, which partnered with the University of Miami R.J. Dunlap Marine Conservation Program. Not only did the group get to tag the sharks, but they continue to follow their progress to this day via Google maps.