An Untapped Opportunity for Incentive Travel Providers

A recent survey of corporate executives conducted by the Society for Incentive Travel Excellence Foundation in partnership with Sales & Marketing Management magazine produced some revealing information that is a boon to suppliers of incentive travel. Of the nearly 300 respondents, the majority—55 percent—were non-users of incentive travel. Why is that important? Not only is this information we have never had before, it is rife with opportunities and begs to