CEMA in the Laurentians: C'est Si Bon!

It was a long drive from Dorval Airport in Montreal to Chateau Mont Tremblant in the Laurentian Mountains of Quebec, but well worth it for the 220 attendees (of whom half were event managers) who made it to the Ninth Annual Computer Event Marketing Association Summit '99, held July 27 to 29. At the one event of the year where IT event managers were the stars, face-to-face marketers got face-to-face to exchange views on their industry. Following are highlights from three popular sessions on