CVBs Hope to Stave Off Criticism by Setting Standards

The International Association of Convention and Visitors Bureaus created a Performance Measurement Team more than a year ago and charged it with standardizing bureau reporting practices by establishing definitions, guidelines, and metrics in order to provide meaningful comparative data. The team rolled out a number of initiatives at the IACVB annual meeting in Minneapolis in July. The recommendations come none to soon. After a year of highly publicized ousters of bureau executives, in great