French Luxury Cruise Line Targets U.S. Incentives

Compagnie du Ponant, with a fleet of three small ships and a new vessel—the 264-foot mega-yacht Le Boréal, debuting in May—is going after the U.S. incentive market and has just opened a North American sales office in Miami. Until now, only a handful of lines have targeted incentive groups looking for an intimate cruise experience, including SeaDream, Star Clippers, and Windstar Cruises.