Getting a Fix On SMERF: New Market Data

In the last couple of years, SMERF (social, military, education, religious, and fraternal) meetings have gotten a lot of attention from CVBs and facilities seeking to offset a drop in other types of meetings business as a result of the economy and security concerns. But too little is known about SMERF meetings in terms of expenditures, revenues, and trends. So Association Meetings conducted a survey of its readers who are SMERF planners. Here are some of the results. For a full report,