HCEA Pulls Record Crowd

The Atlanta-based Healthcare Convention & Exhibitors Association’s 2003 Annual Meeting, held June 7 to 10, was red-hot this year, and for good reason. A record 727 healthcare marketing professionals flocked to Palm Springs Convention Center in Palm Springs, Calif., to hear more about the new code of ethics from the Aventura, Fla.–based Advanced Medical Technology Association. AdvaMed is to the medical device community what the Pharmaceutical Research and Manufacturers of America—authors