No Bull

When Smith Fairfield Inc. produced Cable and Wireless' annual incentive and recognition trip, a tiny bull ring in the town of Mijas, Spain, right at the center of the Costa del Sol, was transformed into an awards dinner venue. Hundreds of candles lit up the concrete stands, and a stage was erected for flamenco dancers and a folk choir, not to mention master of ceremonies Robin Leach. Cable & Wireless hosted 100 top performers on the five-day trip to Spain and Morocco.