PCMA Unveils New Strategic Plan

Research, industry advocacy, and education are the cornerstones of the Professional Convention Management Association’s new strategic plan, which looks to bolster the organization’s standing as a thought leader in the industry. "We will be more proactive on the issues that are affecting us," said Gregg Talley, 2005 PCMA chairman. "If the conversation is not taking place, we’re going to create the conversation."