Trade Shows Still Vital to Business-to-Business Marketing

A recent Harris Interactive study commissioned by American Business Media paints a rosy picture for the trade show industry when it comes to business-to-business marketing. Though executives are turning to the Web more often to find information on products and services, the study found that 70 percent said they either made or recommended purchases based on information gleaned at trade shows. It also found that the top strength of trade shows (compared to Web sites and B2B magazines) is to