THE VALUE OF FACE-TO-FACE EVENTS: A PROPOSAL

Face-to-face events are suffering horrendous losses in attendance. As of mid-November, turnout in general was 10 percent to 50 percent below last year. This is devastating for event organizers as well as their decorators, AV firms, hotels, airlines, and other critical suppliers. Much of this decrease is attributable to the poor economy and the September 11 attacks, but the problem has been building for several years.