With fully 75 percent of respondents to a recent survey of chief financial officers expecting at least modest expansion in their local economies in 2011, business is back. Companies are therefore looking to expand their market share, with more than half of CFOs expecting increased spending on sales and marketing activities at their companies in 2011, and 34 percent seeing increased spending on travel for meetings with new or potential clients. (Spending on this type of travel will stay the
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