Reaching Critical Mass at SolidWorks

Launching a 1,500-person user conference is one more sign that this design software developer is on the fast track. You can fall into a trap, doing too many meetings and trade shows," cautions Sabine Gossart, director of marketing for software developer and marketer SolidWorks Corp. But Gossart and her six-person staff are already responsible for 35 meetings and trade shows that the company runs or participates in each year in the U.S. and Canada. If scheduling a lot of trade shows is a trap,