Reactions to the updated PhRMA Code on Interactions with Healthcare Professionals; and presidential election

While I did enjoy reading your summary of the updated Pharmaceutical Research and Manufacturers of America's Code on Interactions with Healthcare Professionals (“Danger Zone,” September/October 2008), it does sadden me that we as a profession have gotten to this point. I am unaware of any physician who makes any prescribing choices based on what drug is named on his or her pen. When the pen is empty, it is discarded and we reach for another one. The idea that the drug name or company logo is