Kickoff: Atlantis Found

Catherine Wittke, CMP, Patricia Kerr, CMP, and their working team of 10 had a planning and a promotional challenge facing them when Manulife Financial's two-tiered incentive program for 1999 outgrew the two properties it was booked into. They had to select a new site and plan the conference in less than a year, and then they had to promote the heck out of it.