THE ONLINE INCENTIVE REVOLUTION

THE HISTORY OF online incentive program management is not a long one. In the mid-1990s, pioneers began hammering together Web sites where participants could read contest rules, view their qualification progress, search online merchandise catalogs, or click links to the resorts and destinations hosting an incentive travel reward. In the past few years, online registration has quickly become commonplace, and some sites have broken ground with customized e-communications, interactive Web