How Exhibitions Can Deliver Value in the Recession and Beyond

The current business climate for exhibitions is not pretty: Exhibition budgets are down 17 percent this year and 17 percent of exhibitors said they will participate in fewer events in 2009. Instead of despairing, exhibition organizers should take advantage of this downturn to adapt their strategies and strengthen the role of exhibitions as a marketing tool, says a new whitepaper published by Exhibit Surveys Inc. called Looking Past the Recession: Exhibition Strategies for the Interim.<