Roaring down New Mexico's St. Jemez trail on a Harley Davidson hardly sounds like a typical way to conduct business. Neither does a brainstorming session or marketing meeting around a desert campfire. But John Wheeler, CEO of Rockford Construction, Inc. in Belmont, Mich., has not built a $110 million general contracting and construction management firm in 11 years by running his business like everyone else.
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