New Tool Analyzes Trade Show Investments

Exhibit Surveys Inc., a Red Bank, N.J.–based provider of research metrics and tools for exhibitions and trade shows, has partnered with Dunwoody, Ga.–based event consulting firm Constellation Communication Corp. to offer an online planning tool that walks exhibitors through setting objectives for their trade-show participation, calculates return on investment, and estimates the effects of new trade-show tactics—for example, reducing or increasing booth size.