Event budgets diminishing? It might be time to rethink your post-event measurement process. According to new findings from EventView 2009: North America, companies that have a process for post-event measurement are twice as likely to receive increases in their marketing budgets than those that do not.
Register to view the full article
Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.
0 comments
Hide comments
