The Book on Motivation

Dear Bob and Peter,
What can you do when the owners of a company just don't believe in rewarding employees? My concern is for the laborers in our warehouse. No one ever says a kind word to them; no one sees how much they need a pat on the back. The owners of the company think that giving a Christmas dinner every year is your reward. How can I present a reward system to the company and get them to see what a difference it would make?