Jump on the Blogwagon

Financial services and insurance companies are nothing if not conservative, and few seem to have jumped on the blogging bandwagon — at least, few have so far. But even if you don't think blogging (short for Web logging), or online journaling, is for your organization, keep in mind that, chances are, your attendees are blogging about your meetings — and your company. Fortunately, it's easy these days to keep track of what they're saying, whether it's to do damage control or just to