In a presentation at the Convention Liaison Council Forum held in New York City in November, Mickey Schaefer, president of the Professional Convention Management Association (PCMA), called for every facet of the meeting, convention, incentive, and trade show industry to "buy into" creating accepted practices. The APEX (Accepted Practices for Excellent Exchange) initiative would establish accepted practices in housing, contracts, meeting profiles, terminology, requests for proposal, and event
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