MONSTER.COM GOES FOR THE MARKETING GOLD

To make the most of its sponsorship of the 2002 Winter Olympics, job search giant Monster.com took a flying leap into client hospitality. Colleen McGrath, senior manager of marketing, and Beth Gilstrap, senior sales communication manager, had the challenge of bringing 58 of Monster's best clients and their guests to the Salt Lake Games in five back-to-back groups over 17 days. As far as McGrath and Gilstrap were concerned, it was the event equivalent of the triple lutz.