USER GROUP ADVICE

McGettigan Partners, a Philadelphia-based conference planning company, has created a 15-page guide to successful user group conferences. Since nothing is really ever free, the booklet is also a vehicle for McGettigan to promote itself, but, wisely, that part is minimal, and event planners--especially those new to the territory--will find a lot of good advice on designing and implementing these critical customer events. In fact, just the booklet's list of questions to consider when