Internet Promotion: The Essentials

Internet promotion is no longer a "maybe someday" proposition. In the recently released 1999 Meetings Outlook Survey co-sponsored by Meeting Professionals International and the American Society of Association Executives, more than one in five of the 150 corporate planners surveyed named "home page/Internet" as the number-one communications vehicle for marketing their meetings. If Web sites and e-mail are not yet part of your promotional efforts, they're bound to be soon. Here's some advice on