Attracting a Global Audience

Known as the world's largest medical meeting, the Radiological Society of North America's annual conclave is held in Chicago every November. It could well earn the distinction of being the most international of U.S. association meetings, too, with one-third of its professional attendees coming from outside of the U.S. If you do the math, that's about 10,000 visitors of the 62,000 total registrants (half professional, half exhibitors) who have become vital not only to the association's health