Not Getting 20 Percent New Attendees at Your Conference? Check Your Promotion.

If you’re not drawing 20 percent new delegates to your association conference, “you’re regressing,” says Robin Lokerman, in a new paper that is part of the Expert Article series published by INCON, a partnership of worldwide professional congress organizers. Based in Singapore, Lokerman is CEO of the Institutional Division of MCI Group, an INCON member company.