Taking advantage of the worldwide, near-fetishistic attachment to cell phones, the Dutch company Log On has created a Web-based application that allows conference-goers to use their mobile phones to network, view the agenda, participate in polls, and more. The product, The Event Assistant, recently earned LOG ON top honors in the WorldWide Technology Watch, a competition run by EIBTM, the international meeting and incentive exhibition, to find top event technology innovations.
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