Maritz Launches New Solution to Quantify Meetings ROI

In a webcast July 25, Maritz announced the launch of its Meetings Effectiveness solution, a new approach to quantifying and improving the value of meetings and events. The Meetings Effectiveness solution involves gathering information pre- and post-event via facilitated sessions with event stakeholders and participant preference surveys. Data is used to show how the event performed against corporate goals as well as to increase the effectiveness of meetings and events.