Your Event Web Site: First Impressions Count

Event professionals know that attendees' first impressions are often the most important in coloring their entire experience. But when does that first impression occur? At check-in?
Not according to Patti Tackeff, president and COO at Lenos, a San Francisco company specializing in event marketing and strategic meetings management software. "Our belief is that the first impression is made through your digital marketing," she says. "Once