TBA Global LLC
New York
www.tbaglobal.com
FOUNDED: 1994
LEADERSHIP: Paula Balzer, CEO; Cindy Bell, executive vice president, meeting services
TOP CUSTOMER MARKETS: energy and high-tech
AT A GLANCE: In September 2012, TBA Global launched EventO, a customizable platform to manage meeting registration, promotion, networking, scheduling, social media, and follow-up. The company also earned a spot on the Advertising Age list of the Top 10 Event Marketing Agencies and took home the gold in the Event Marketer Awards for Best Use of Technology for Registration/Attendee Communications for Monster’s Global Sales Conference.
BY THE NUMBERS:
- Corporate meetings in 2012: 376
- Incentive travel programs in 2012: 10
- Meeting and incentive travel programs held outside the U.S.: 7%
- Room nights booked for meetings and incentives: 66,889
- Revenue from planning and executing meetings and incentives: 79%
- Full-time employees: 61
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