XP's Times Square Premiere

It was so Microsoft. Only Microsoft could spend $200 million dollars on a product launch and make it appear, well, almost understated, even while the Windows XP logo flashed across every billboard in Times Square. Only billionaire Bill Gates could slouch across the stage in his signature just-folks attire — blue button-down shirt and baggy gray slacks — and spend minutes talking up Mayor Rudolph W. Giuliani without even mentioning the product he was there to introduce.