One Shoe Won't Fit All

A year ago our cover story delved into the then-new phenomenon of attendees wreaking attrition havoc by staying outside the group room block — thanks to cheaper Internet hotel rates. (See “Busting Up the Block,” October 2002, page 22.) The article was the result of the editorial roundtable we held in August 2002. Because the attrition issue continues to confound the industry, I decided to focus much of our roundtable discussion this summer on how to manage risk associated with bookings