Defining the New Face-to-Face

In the meetings, events, and trade show industry, we hear the term “face-to-face” so often that it becomes easy to gloss over the impact of that concept. The first thought that pops into my mind is a very classic one: the advantage of being able to speak to a person, face to face. You are able to shake hands and make eye contact and there is room for a back-and-forth discussion that allows you to really delve into a subject. And it’s more than words you’re